If you read this blog regularly, and I'm sure you do, you'll know that while I'm not anti-pharma, I do have ambivalent feelings towards these companies. If it wasn't for their drugs, rheumatology would be a sad place to work today, but the near constant stream of reports of unethical/sleazy marketing by these firms leaves me feeling constantly uneasy. The face of pharma, of course, is the drug rep. These people are almost universally pleasant, the type of people you could get along with outside of work. Of course, that's the plan. I keep things pretty business-like. No first names. No golf. I like to keep it that way, even though they must think that I'm quite the cold fish given that most MD-Rep interactions I see are definitely more cozy. I just like to remember that the job of these guys is to get me to buy. No more, no less.
These days though, I must admit that I feel a bit sorry for some of these people. Along with many in these tough economic times, reps are starting to sweat. It seems a week doesn't go by without new pharma job cuts. I haven't seen anyone lose their jobs yet, but with the massive cuts around the world, it's likely a matter of time.
With Pfizer buying Wyeth, the Enbrel rep is looking a little uncomfortable. Given that Pfizer is buying Wyeth for it's biologics though, I think maybe the Pfizer reps for Celebrex and Lyrica should be more worried. I can foresee a day where we have one rep for the three meds.
The Roche people aren't sweating the Roche-Genentech deal up here because both Rituxan and tocilizumab (Actemra) are marketed by Roche in Canada. Weirdly, they have separate reps for the two drugs as I mentioned in
a previous post. This, of course, could change in the new belt-tightening environment.
The Schering Plough people didn't look too worried. They seemed happy enough with their Remicade sales, probably because of the GI indications, and seemed upbeat about the sooner than expected arrival of golimumab. This of course was all before todays purchase of Schering-Plough by Merck.
Overall though, I think the importance of biologics in the bottom-line of these big companies may well save the jobs of many of the reps that rheumatologists see. That's good because they really are nice people. Really, really nice.