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June 17, 2008



That's more of a market research kind of idea. They want the brand to have a personality. You know what I mean - If Benadryl bought a new suit what colour would it be? Who is Enbrel's best friend forever? They want your emotional response as a doctor about their drug.
Have you ever gone to a market research advertising evaluation where they asked you to spot the differences between 2 pictures? So grade school, and yet revealing. Of course in Montreal they are more interested in the respose of pur laine (sp?) doctors because of the French journal ads


I agree, it probably does provide information for the interested companies. The question is, why would anybody humiliate themselves by participating in this grade school activity.
I'll be thinking all night about who enbrel's best friend would be.

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